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Thursday, 23 February 2017

Govt. Certified Digital Marketing Courses

                Due to the high internet penetration and influence of New Media a new world of technology has been opened that is Digital Marketing. Digital Marketing is an advanced training program that have been designed based on the research and study in the global market. A high demand for trained manpower is needed in this field. This open to a  new door of opportunities. This new approach includes Online Campaigns, Business Lead generation, Blogging, Social Media Marketing ; as well as new technologies which comprise of most result oriented, Cost effective and Promotional strategies of marketing.

Digital Marketing Training


PROGRAM DETAILS


  • Certificate Program in Digital Marketing and Data Analytics
  • Certificate Program in Search Engine Optimization and Social Media Optimization (SEOSMO)
  • Certificate Program in Digital Advertising (CPDA)
  • Certificate Program in Responsive Blog Design and Blogging (CRBD)

CERTIFICATE PROGRAM IN DIGITAL MARKETING AND DATA ANALYTICS (CDMA)

.This program equip candidates to plan
  • Strategies to identify right prospects through inbound tactics
  • Strategic election campaigns through interactive Husting and Augmented Reality; 
  • Method to boost news published in online newspapers through lexical   Analysis,collaborative tagging and folksonomy algorithm
  • Product and Personal Branding ,
  • Reputation Management through Astroturfing,
  • Search and Display advertising plans,
  • Online PR and various online marketing tactics and algorithms.
  • Various Online Campaign tactics
  • Online PR and Reputation Management
  • Inbound Marketing
  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Data Analytics
                         
  

Eligibility

 Degree or 3 year diploma

Duration, Fee and Payment Structure

         Duration of the program is 20 days; Fee for the training is 24,000+ tax.

CERTIFICATE PROGRAM IN SEARCH ENGINE OPTIMIZATION AND SOCIAL MEDIA OPTIMIZATION (SEO,SMO)


Program highlights

  • Social Media Integration
  • Open Graph Features
  • Trend Analysis
  • Keyword Search
  • Buyer persona Research
  • Collaborative tagging practices
  • Local Business listing
  • Map Integration

Eligibility

    Plus Two

 

Duration, Fee and Payment Structure:

       Duration of the program is 12 days, Fee for the training is Rs17,500+ Tax

 CERTIFICATE PROGRAM IN DIGITAL ADVERTISING (CPDA)

  Program highlights

  • Google Analytics and Web Master tool training
  • Google Ad words
  • My Client Centre (MCC) account creation and management
  • Option to get Google Certification 

Eligibility

      Plus Two

 

Duration, Fee and Payment Structure

      Duration of the program is 2 days; Fee for the training is Rs.3000+ Tax

CERTIFICATE PROGRAM IN RESPONSIVE BLOG DESIGN AND BLOGGING (CRBD)

            

           Topics

  • Introduction to Blogs and Blogging
  • Different types of Blogs
  • Uniqueness and Structure of Blogs
  • Social media integration and verification process
  • Domain Name Control / Hosting Controls
  • Blog Spot templates, Editing HTML, Integrating Social Media Widgets
  • Setting privileges
  • WordPress: Creating account and managing blogposts
  • Header and body of HTML file(blogs)
  • Widgets/Jquery Integration
  • Alternative form of blogging-Tumblr,Flickr,YouTube etc
  • Metatags and verification process
  • Income generation modes - Adsense and referral marketing 
  • Search Engine Optimization techniques for Bloggers
  • Blogging Etiquettes and Rules of the web
  • Methods for tracking your blog visitors-Google Analytics
  • Your blog and local business listing
  • Google webmaster tool
  • Promoting your blogs through Adwords
  • EgoSurfing
  • RSS in  general and uses in blogging
  • Useful Web Tools: Google Alerts, Readability,delicious,Evernote,Google Docs etc

Eligibility

     Plus two

Duration, Fee and Payment Structure 

        Duration of the program is 4 Days; Fee for the training is 6000+ tax



For Application and Prospectus contact:
 Training Coordinator:
  Ph:9072555444
Email:kel.courses@gmail.com

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