Monday, 20 February 2017
DigiLead 2017 a Breakthrough
DigiLead2017 was an event focused on “Digital Marketing”, the motive of this event was to highlight How psychological factors attracts Prospective lead. The main attraction of the event was the behemoth Google itself showing the data and quantitative figures of Digital Growth.
Dr. Babu Thomas, Chairman, Trivandrum Zonal Council, CII, inaugurated the event DigiLead2017.
The first presenter was Dr. Saju Jose, Asst. Professor, College of Business Abu Dhabi University. In his session he spoke about “Pursuing Digital Marketing or Perishing: without it”. Presentation focuses on why are people online? Why should you go online? And also the Benefits of Digital Marketing and its Strategies.
The second session was handled by Dr Sreethi Nair ,Dean, University College, Abu Dhabi University. She came up with a unique approach of Why Digital marketing? She spoke about, how a company should present itself, its products & services to public. The main attraction about her speech was The Mind Games of Marketing”.
The final session was the most prestigious moment of DigiLead 2017. The presenter was none other than Mr. Yatharth Attri, Acquisitions Lead, Google Marketing Solutions. His presentation was about “Internet: Now & Next”. The speech focuses on Indian Digital Landscape i.e. India’s Digital Footprint and the position that India acquired in Digital Advertisements within a very short period.