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Friday, 3 February 2017

Content Marketing for Lead Generation

content marketing

In the upcoming DigiLead2017 seminar will be covering the importance of Digital Marketing. And given below a small but important step to improve your content in website and various social platforms for increasing prospective lead.

Lead Generation Strategies

There is a need across the industry to better meet the needs of target markets. This is where Inbound marketing comes in, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned.
The first step is to create a compelling content, and the second is to use that content to convert visitors into leads. Of course, this is easier said than done.

It All Starts with Content
Your content is your stones. Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Marketers reported that demand for content creation increased by 70.94% and has continued doing so. Creating compelling content is your key to establishing yourself as the go-to, educational leader in your industry.

Content Effectiveness
Not surprisingly, rich, innovative, visual media such as video and infographic, newsletter, blogs and podcast came out as being the most effective content marketing output.

Content Marketing-Challenges
1.     How do we measure its effectiveness?
2.     How do we stand out among the competition?
3.     How do we nurture the right skills?

A key step in to convince business leaders to free up the time and resources needed to set and implement a clear strategy, with measurement and review processes in place, to achieve the return on investment they demand.

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